Why Restaurants & Customers Love Food Self Ordering Kiosk?

Fast Service(QSR) and fast food restaurants are increasingly enjoying the benefits of food self ordering kiosks.The self-service technology of restaurants makes it easier for customers to order, pay for and pick up food, while also providing more opportunities for restaurants to reallocate the staff’s time and upsell products to customers.

It was revealed in some reports that kiosks grew the most among nine in-store technologies surveyed, with 45 percent of the industry now using self service kiosks to serve customers.

In this article, we will tell you how QSR and fast food restaurants use food self ordering kiosk to improve customer satisfaction and reduce management costs.

Five Benefits of Food Self Ordering Kiosks

1. Decreased Wait Times

Restaurant Self Ordering Kiosks are well known for saving time and cutting wait in line. Food order kiosk offers a new opportunity for QSR and fast food restaurants to improve the customer experience. Given the rise of mobile payments like Apple Pay and Google Wallet, your customers’ standards for convenience are higher than ever, and it’s up to you to how to deliver it.

Putting the self ordering kiosk in the outstanding place of a restaurant will help customers save time quickly place their order without waiting in long lines. The kiosks also allow employees to reallocate time previously spent taking orders. Through the self-service ordering solution, employees can focus on catering service, restaurant cleaning and customer experience.

2. Enhance Order Accuracy

Guests feel like orders are more accurate because they are directly involved in ordering, and with selecting and submitting their own orders in the self service ordering kiosk, the margin of error for orders will decrease significantly. A self order kiosk with a visual menu is a good way for avoiding miscommunication – it will ensure the customers know exactly what they’re ordering, meaning they can’t come back saying, “This isn’t what I ordered.” With increased order accuracy, your kitchen won’t be wasting time preparing an unordered item, and your stuff won’t have to face angry “wrong-order” customer complaints.

3. Save Money on Labor

By letting your customers control the ordering process, you'll have more flexibility in staffing your restaurant.You may want to move the front desk staff into the kitchen to help handle large orders, or reduce the cash staff from two to one. While self-service technology allows you to have fewer counter service workers, you’ll be able to devote more staff to helping solve customer problems and create a better experience. This time, you can actually save money on labor --just imagine that!

4. Increase Revenue

Some restaurants claim to experience anywhere from 10 to 30% increase in revenue when implementing a self-service ordering kiosk. This happens because every customer receives suggested upsells during the ordering process. They can also receive lists of the best menu items first, as well as any specials.

5. Automation on Sales Promotion

Consistency creates credibility. Self ordering kiosks can automate the ordering and payment process, and then create a reliable experience for customers. Self-order kiosks can also automate the up-selling process, capturing the highest percentage possible of up-sell opportunities. The automated process encourages customers to explore the menu and creates better ROI for the restaurant. Guests can view the newest menu item, special prices/discounts, as well as participate in a customer loyalty program.

Summary

Whether you’re a small restaurant or part of a chain, a self-service kiosk may be the answer to increased revenue, accuracy, reduced labor and other benefits. Panzhong Intelligence，as one of top China’s manufacturers in Kiosk researching and developing industry, can help you customize a perfect kiosk. Restaurants can choose from countertop, free standing, wall mounted and outdoor self-ordering kiosks to best fit their needs and those of their customers. Just contact us for more details immediately.